Painted Ladies & Alamo Square

“Painted ladies" is a term used for Victorian and Edwardian houses and buildings painted in three or more colors that embellish or enhance their architectural details. The term was first used for San Francisco Victorian houses by writers Elizabeth Pomada and Michael Larsen in their 1978 book Painted Ladies - San Francisco's Resplendent Victorians.

About 48,000 houses in the Victorian and Edwardian styles were built in San Francisco between 1849 and 1915, and many were painted in bright colors. As one newspaper critic noted in 1885, "...red, yellow, chocolate, orange, everything that is loud is in fashion...if the upper stories are not of red or blue... they are painted up into uncouth panels of yellow and brown..." While many of the mansions of Nob Hill were destroyed by the 1906 San Francisco Earthquake, thousands of the mass-produced, more modest houses survived in the western and southern neighborhoods of the city.

During World War I and World War II, many of these houses were painted battleship gray with war-surplus Navy paint. Another sixteen thousand were demolished, and many others had the Victorian decor stripped off or covered with tarpaper, brick, stucco, or aluminum siding.

In 1963, San Francisco artist Butch Kardum began combining intense blues and greens on the exterior of his Italianate-style Victorian House. His house was criticized by some, but other neighbors began to copy the bright colors on their own houses. Kardum became a color designer, and he and other artists / colorists such as Tony Cataletich, Bob Buckner, and Jazon Wonders began to transform dozens of gray houses into Painted Ladies. By the 1970s, the colorist movement, as it was called, had changed entire streets and neighborhoods. This process continues to this day.

One of the best-known groups of "Painted Ladies" is the row of Victorian houses at 710–720 Steiner Street, across from Alamo Square park, in San Francisco. It is sometimes known as "Postcard Row." The houses were built between 1892 and 1896 by developer Matthew Kavanaugh, who lived next door in the 1892 mansion at 722 Steiner Street. This block appears very frequently in media and mass-market photographs of the city and its tourist attractions and have appeared in an estimated 70 movies, TV programs, and ads, including in the opening credits of the television series Full House.

To see them in person rather then on a post card was very cool they are even more beautiful then you might think. One thing I will say is that some are clearly kept up better then the others. Anyone that knows what it is like to maintain a house I am sure can appreciate what it must be like to care for a home that is well known and regularly photographed. The park its self is clean and offers amazing views of the Painted Ladies and of the city skyline.